Monday, 26 September 2011

Music Video Analysis




At the beginning of this video, the director shows different people in different situations; as the beat continues the camera jumps to another person in another situation. The narrative side is shown throughout the video as everybody wants to get away from the stress of everything. This leads to Natasha Bedingfield being their saviour at the end and giving them the space to relax and be themselves. By taking them away from everything stressful, this is how the video relates to the song as well as showing sunshine throughout which relates to the chorus. Also when she sings in the video its almost as if she is talking to the people in the video ( Her boss is yelling at her and she is singing that it isn't going to 'break her').



This video starts off showing fast camera actions as it jumps from scene to scene. Later the band is shown in darkness which makes the audience concentrate more on the beats and this can be seen through the instruments playing. Throughout the music video, The All American Rejects are performing with their instruments and everyone else is showing their secrets on a piece of card. A lot of people may relate to this and feel comforted to know that everyone keeps secrets. Because there is so many to read, people will watch it again and again until they have read them all. The music relates to the song as the video shows the chorus literally( 'i'll give you my dirty little secret' and they are all being read by the viewers).


At the very beginning of this video, Ok Go move to the beat which lets the viewers see the beats. The performance throughout is based on the beats and the usage of props has been used effectively and make the overall performance enjoyable and a pleasure to watch. Although the video may be fun to watch, the video uses disjuncture throughout as the song is called here it goes again and the video is of them dancing on treadmills.


As the music video begins, when the beat changes, so does the camera angle. Beats are shown slightly throughout however some people may not acknowledge this as this is slightly hidden and not as visible to see as the Ok Go video. In this video two people communicate and dance with each other while waiting for an ambulance to arrive as they have both just been in a car crash. The camera angles have been moved to make a very effective look that makes the audience want to watch it again. Adel ( the singer) is portrayed as a witness to the accident as she is in her car in a traffic jam because of the accident. The video shows relevance to the song chasing pavements as the couple are on the pavement and when they get to know each other they get separated by the doctors.


The camera shots change in the beginning as the fastness of the beats quickens. This shows the beats throughout the video and is used effectively as it can easily be picked up on by the audience.

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