Thursday, 8 September 2011

9 Frame Analysis






The song that I have analysed is called Ruby by 'The Kaiser Chiefs'. I chose to analyse this band as they are an indie band which will help us signify what we will need to do in our music video.
In the first screen shot a medium shot is shown of the band members.The camera is also on an angle which creates the illusion that we are looking up at them and that they are giants. This has been done on purpose because in the next shot you can see that everything is smaller than them.
The camera is still looking up at them but now however, there is some buildings being created around them. This gives the feeling that we are the same height as the small figures and we are looking up at them.In this shot there is no significance yet to the lyrics and the visuals.
The following shot shows a medium shot that is slightly angled upwards, in which we are slightly taller however not level with them still. In this shot all of the band members are playing an instrument and have been throughout so far. This shows that indie bands seem to perform in their music videos rather than do a narration for them.
After this shot the is a close up of the singer's head. This shot has been slightly linked to the song. The lyrics to this part are 'the thoughts in my head', this is when the clip is shown and the helicopter hovers around his head. In the clip before when the camera was on a slight angle, this may have been why, to make the audience feel like they were in the helicopter.
In this next shot there is a close up of an instrument. This shows that indie bands definitely use a camera as a stage and perform to their fans, even if no one is there. This is useful to know for when filming our music video.
In the sixth screen shot although there is a close up of a drum, you can tell how well this music video has been thought out. They have tried to use every part of the instruments in their video such as a road going through the drum which shows how much detail they have went into.
After this shot there is another medium shot of the band and also what surrounds them.The buildings are getting higher and they are taking up more space throughout the video, however there is no link to the video and the lyrics as the lyrics are talking about a girl. The shot is also an over the shoulder shot which makes the audience still feel as if the are in the helicopter as the camera is still on an angle.
The next shot shows a part of an instrument that has fallen off and how it has disturbed the new town. During this shot there is also no relevance what so ever to the video still and the lyrics.
The final shot shows slight relevance to the shot as the lyric says 'that you don't really see you and me' and in the shot it is now hard to find the band members. This shot shows the progression of the town,how it has transformed and is now looking like a city. In this shot you are level with the singer and because he knelt down just before this shot it indicates that the singer wants to tell the audience something, almost as if he wants to make it seem more personal.
Throughout this full video I feel that the lyrics didn't fit the video well as the singer is talking about a girl and yet the video shows a town being built around them. There is no voyeuristic treatment to the male or female body in this video however in certain parts of the video there is slight notion of looking through buildings to see the singer. There was also no references to any films on the other hand they did perform like what an indie band would do on their music video. As a while however I feel that the lyrics and visuals are contradicting one another.


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