Mood Board

The image above is of a mood board that we have both put together to show our inspirations for the music video. In the top left corner, we have took some inspiration on what we think our artist and band members should wear, giving off a casual feel to the band. To the right of this is a meat shot which we feel we will need to do a lot of these when the singer is performing. We have also added the logo in from the band we are going to lip sync to as we will create a logo for the band. In the top right we have also shown that we are wanting to create a slight narrative in our music video.

Since our song is 'Apply Some Pressure' we took inspiration from Maximo Park's Gone Missing video which shows different forms of pressure such as some water boiling on a stove. We added a music note into our mood board because we feel that the lyrics are really important and we want to convey this message through the narrative. The furthest on the right, shows Maximo Park's record label. This gives us an idea of what ours should look like for our band.

In our music video we also want to show a performance from the band were they are playing their instruments. This gives a concert feel and according to our audience research, the performance is their favourite type of music video. We have also added the camera we will be using for our video. This can do slow motion effects and we can speed things up on final pro with this camera.

We feel that this mood board will help us throughout our video editing as we will always be reminded of what we originally wanted and we will be able to tell if we are getting distracted on something else on the video.

Record Label Logo Ideas

Our record company will be called Time Records and this logo will be shown at the end of the music video as well as on the digipak and advert. This

This first design shows the title and uses similar colours to what the band is wearing throughout the video. The usual red and black would be kept constant.

This design combines two images (old clock and vinyl) that we feel best represents the company(Time Records). As we want the company to seem well known throughout the years we have used a clock to show time on top of a vinyl which is the company's passion.

Practice footage with the band

Before filming our music video sequences we have decided that we need to practice and look at the arrangement of the band. During their practice session we have recorded another song with the camera we would be using for the music video to practice using the camera and seeing any issues we may be faced when filming on location.

Found issues during practice filming:

• When holding the camera there was noticeable camera shake and I think this could be distracting in the future. To reduce the chance of this happening we will make sure we use a tripod or stability device for the majority of the shots.
• Steady camera movement is hard to achieve. In order to overcome this we will use a dolly track to introduce movement into our shots.
• When using a wide aperture lens it is tricky to get correct focus while moving but if we use a tripod, this should be made easier.
• The sound quality from the built-in microphone is very poor, although it is good enough to be synchronised with master tracks. If we wanted to capture the sound from the camera we would use an external microphone with much better quality sound.

Positives from practice filming:

• The wide aperture lens gives a very attractive soft focus effect
• Using this DSLR camera we are filming in High Definition which will give us a lot of detail
• In low light conditions the camera performs very well which is very good because we are planning to do a number of low key shots

Inspirational Videos Continued

Our other inspirational videos involves an artist that we actually met, Jake Morley. Here is the music video that also gave us some inspiration on certain techniques. The techniques we are mainly interested in have been talked about below.

The image to the left shows some illustration text of the lyrics and the title of the song. The text looks like it has been drawn which gives a youth feel to the video and a unique edge.

This image is a still shot of what is happening however for the full effect please watch the video. Here is an example of the technique that everything is sped up. The artist is actually walking really slowly and is singing the song slowly too however the people in the background arte what gives this away. This has been left deliberate to show the effect of the full video being sped up.

The image to the left shows an example of an illustration being used in the video, as the artist is aware of what will happen in the music video he has made an action in which the illustration can be co-operated into the video.

Inspirational Videos

Here are a few videos that have inspired us to add certain techniques into our video. Hopefully we will make them as effective as these.

We like the beginning of this music video because the dolly shows a fluid movement. If we can we will add this type of movement to our video as we feel it will help the flow of our music video.

The image to the right is used to present thought beats however the boiling of the water also represents the pressure of what the main singer is feeling. The shot is a close up which makes sure that everyone understands what is happening

In this shot the singer is giving the camera eye contact for the whole duration of the close up. This gives the music video some intensity and makes it seem more personal. When doing our close ups of the our singer we will make sure that eye contact is made.

The image on the right is an example of slow motion in use. This gives off a great effect and makes the audience und

erstand what is happening. This is what gave us inspiration for using slow motion. We will try to attempt this method into our music video.

This still is sped up on the music video and because the lighting is dim and the music video is in black and white, this gives a creepy eerie feel towards the video. As well as the slow motion, this image has also inspired us to create some sped up shots in our work.

Shooting Schedule

October Activities Plan

Recee Shots

This shot is when he is going to his own concert to perform .

These three shots will be put together to create a jump shot.
The next shot is when the band member is walking to his concert.
Here is where the close up shot will reveal Maximo Park's song 'apply some pressure'.
This will eventually be a close up shot in the narrative and they will be picking up their coat to leave for the concert.
The shot continues andthis shows that the person has took the items and will use them later.
Here is a close up of one of the band member's hands. They will be the narrative and they are reaching for their i-pod.
We will make the people have a very dark shadow which will be very effective and dramatic; the audience in main focus also.
We would like to film over the shoulder shots facing the audience if possible.
Here is another way of filming the audience.
To give the video a slight edge, we will film the performance like this.
This image is were we would film the audience.

Here is where we would shoot the band during the concert.

Test footage with camera

Before shooting our music video we have to practice with the camera we are going to be using. I have picked the Canon 550D because it is very light weight compared to video cameras and it is capable of shooting High Definition quality. Although the best point about using this camera is the ability to change lenses to achieve a number of different focal lenghts and apertures as well as macro filming. 

Storyboard

Call Sheets

College call sheet

Home call sheet

Location call sheet

Slow Motion Research

By looking at this Maximo Park video we really liked the slow motion effect that was used throughout this video because it makes the actions more dramatic and interesting. After some initial research we have seen that a lot of current music videos contain some kind of speed adjustments. One of signature features about Maximo Park videos is how the footage of the main singer is speed up to show his unique performance.

Examples of slow motion footage:

Later we will further analyse our slow motion research and will look at the effects the camera can do in which we will be using.

Risk Assessment